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The Sunshine Coast Private Hospital Corporate Campaign

A not-for-profit facility owned by UnitingCare Health, The Sunshine Coast Private Hospital at Buderim has been a long-term client of Advanti Advertising. Aware of increased competition which would appear in coming years, The Sunshine Coast Private Hospital briefed Advanti to create a campaign theme to position them as the leading private healthcare provider in the area, to run through all elements of their marketing materials.

Instead of creating a positioning statement to summarise the benefits of this product, Advanti came up with a graphic device which underlines the ‘The’ in The Sunshine Coast Private Hospital. This approach was brought to life with a 30-second TV commercial, and supported by radio advertising, phone-on-hold messages, press and magazine advertising, signage and promotional items.

“With such a broad range of services to so many different groups in the community, the hospital produces a myriad range of promotional materials,” said Director of Support Services, Ms. Adriana Leonardi. “We rely on Advanti to be our Brand Managers, ensuring that everything we produce fits the theme and represents part of our overall story. Their corporate knowledge of what we do is outstanding.”

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